Mexican Passion For The Return Of Formula One.

Force India, AGP. (C)

    If ever you wanted a glowing endorsement for Formula One, just head south of the border, down Mexico way. F1 made a triumphant return to Mexico for the first time since 1992, and the fans embraced it in droves. The packed grandstands were out of their seats during the formation lap, cheered during the warm up lap, went ballistic when local hero Force India's Sergio Perez overtook rivals in the stadium section and adopted winner Mercedes' Nico Rosberg as one of their own. Their unabated enthusiasm translated well across the television medium. 
    Recent years F1 has expanded its horizons into new countries, but if you were ever considering an overseas trip to attend a race, wouldn't you want to attend the venues bristling with atmosphere? The knowledgeable Silverstone crowd, the parochial Ferrari fans at Monza, the glamour of Monaco, the party vibe of Brazil, the opening European race in Spain, the hugely popular Austrian GP, the carnival in Canada, sun drenched Australia, and the Japanese cheering well, everything. Don't you think the celebratory nature of the Mexican fans did more to promote F1 to the greater world than any advertising or marketing exercise could ever hope to achieve? Made you wish you were there, right? Bodes well for their longevity as opposed to half empty grandstands at circuits that drop off the calendar within a few years of joining. 
    Come March next year, we'll be heading south of the border, down Melbourne way. Ciao....  

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