Formula 3 Set To Impress V8 Supercar Fans.

Formula 3. (C)

    Regular friends and visitors that frequent this site will no doubt know that we quite often harp on about the importance of brand exposure and TV coverage to promote various forms of motorsport. You would also be aware as to how much we love our open wheelers, especially Formula 3. This year F3 has the potential to reach a greater number of punters.
    In 2014, not only will Formula 3 be supporting V8 Supercars at their massive season opener at Adelaide's Clipsal 500 and the Sky City Triple Crown at Darwin's Hidden Valley, but they've managed to join the support bill at Sydney Olympic Park for the season finale Sydney 500. Will V8 Supercar fans be impressed with Australia's premier wings and slicks race cars? We think so. Will Channel 7 include F3 as part of its V8 coverage? Or at the very least offer it on 7Mate? We hope so. TV coverage is still the most effective means of enticing more fans through the gates than any other multimedia medium. 2013 series champion Tim Macrow's impressive showing on the recent series of Channel 7's V8 Supercar Showdown certainly raised traditional tin-top fans' awareness of F3. 
    Formula 3 will also be headlining the increasingly popular Bathurst Motor Festival held at Mt Panorama over the Easter long weekend. All other rounds form part of the Shannons Nationals, run at circuits great for wings and slicks racing like Sandown, QLD Raceway, Phillip Island and Sydney Motorsport Park. The Shannons Nationals rounds are guaranteed TV coverage through SBS's excellent weekly Speedweek programme.
    Whilst F3 will undoubtedly reach greater numbers through the V8 Supercar events, we still can't help but wonder why it's been so many years since F3 has supported Formula One at the Australian Grand Prix? Don't forget F3 is a world wide category. Australia's fastest open wheelers supporting the pinnacle of motorsport. 120,000 trackside on raceday, world wide TV coverage coupled with extensive online coverage. What better brand exposure can you get? Still trying to figure out though why we see amateurs in a so-called Celebrity Challenge on the support programme when paying good dollars to attend the F1 GP should guarantee punters enjoy professional drivers racing in that country's premier categories on the support bill? Anyway....


    Having just attended the Bathurst 12 Hour for the first time, we strongly suggest you pencil it in for next year. Congratulations to the Maranello Motorsport Team for winning a thrilling race. A fantastic event at an iconic circuit. 
    
    Attended the Official V8 Supercar Test Day at Sydney Motorsport Park yesterday. The GRM Volvo S60 looks like a tidy piece of kit and what a sound. Can you imagine the season opening Clipsal 500 in Adelaide is just two weeks away? 
    
    Cheers....    
    
    

    

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